5 October 2026

Nvidia raises seven-year-old Shield TV Pro price to $299 citing memory costs

First reported

Ars Technica ran this on , a day before the other 2 sources picked it up.

  • Nvidia increased the Shield TV Pro streaming device from $199.99 to $299 starting October 2, citing rising component and memory costs across the industry.
  • The company discontinued the cheaper standard Shield TV model, making the Pro the only Shield streaming device Nvidia now sells.

Reported by Tom's Hardware, Wired, Ars Technica